How to Use Short Video Content to Skyrocket Your Personal Brand

Are you late to the party? Do you look at others in your field and wish you were where they are? Are you fighting a losing battle to create high-quality content on a daily basis? Don’t worry – all is not lost – and you can start getting back into the race today. If you want to grow your brand; spread your message; establish your authority and increase your content, video will get you there. 

“Good typists type 60-80 words per minute. The average person speaks 160 words per minute. How to double your content creation? Make videos.”

If you’re not creating video, you need to start. Video is the fastest way to go from unknown to credible and it has some incredible practical advantages:

  1. You can produce video content faster than you can write. Both video and writing require planning but, with practice, you can increase your content 5-10 times with short video content. Consider the maths. A comprehensive blog post is about 1,500 words, that’s just over 9 minutes of video. How many 1,500 blog posts can you produce in a day? We’re guessing one. How many 9-minute videos can you make? Two? Three? With practice, five? Ten? You can increase your content 5-10 fold. Yes, video requires planning but so does writing!
  2. Video is a versatile data source. Did we say video can increase your content 5-10 fold compared to blogging? Sorry, our mistake. The figure is closer to 25-50 times. How?
    – Video = 1 piece of content
    – Converted to audio = another piece of content
    – Transcribed to text = another piece of content
    – Converted to an infographic = another piece of content
    – Converted to a slide presentation = another piece of content
    One video is really five pieces of content, at least.
  3. Video is popular and shareable. Statistics show that video is a more popular format than text. Given the choice of reading about something or being told about it in a video, video wins. People consume video on-the-go; it’s easily shareable; it can convey a large amount of information in a short amount of time.

Start creating video

We hope you can see the massive potential of video. Not sure where to begin? Video metrics company, Vidyard, have some useful starter tips. From their article:

The entire process is remarkably easy and you can get everything ready in about 15 to 30 minutes. We’ll go over each step in detail, but here’s the general outline:

  1. Start with a schedule. A roadmap scheduling releases not only keeps your ideas organized, but also provides a motivating sense of urgency, especially if you communicate target release dates to your eagerly awaiting audience. Whether or not your viewers know you’re aiming for biweekly Thursdays, a schedule keeps you actively planning timely content in advance.
  2. Find your format and keep it simple. When working on a video series, don’t overcomplicate production. Backgrounds and the way you deliver information can be simple and consistent once you establish an overall look and feel. If your videos are normally interviews, two chairs and a mic might be the format that allows you to focus on content versus an elaborate set. If filming episodes becomes a breeze, you’re able to deliver content quickly.
  3. Package it up in parts. Attention spans are shorter these days and you can make your content go further by breaking it down into easily consumable pieces with just one major point per video. Releasing a snippet of story per week can integrate with your social media posts and gradually build interest over time.

Read the full post here:

Takeaway points

  1. Video lets you create large amounts of data in a short space of time.
  2. Video is popular, easily shareable which helps build your profile, credibility and influence.
  3. Video is a very “human” medium – it allows your audience to feel a greater connection with; it lets our personality come through and it builds trust.

Action steps

  1. If you’re nervous about creating video, here are some tips to become a better video presenter. However, you don’t have to appear in front of the camera (although we recommend you do eventually). You can simply create videos of you narrating over slides, for example. (Don’t just read the slides, however – the slides simply support the ideas you’re talking about).
  2. Aim to create three 9-minute videos a day. You may not be able to do that straight away but it will quickly come with practice.
  3. The secret to being a natural on video is simply practice. Keep a video diary for the next month – you don’t have to show it to anyone – just to get practice in front of the camera. It will be awful and incredibly uncomfortable at first but you’ll be amazed at the speed of your improvement. One tip: focus on the message, not yourself.

Photo credit: Sony NEX-3 via photopin (license)

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