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How to Improve Your Chances of Writing a Bestseller

Why do some books storm to the top of the bestseller list whilst others languish undiscovered in self-publishing anonymity? According to creativity coach Chad R Allen, the difference can come down to an oft overlooked ingredient:

“The little known secret: write a book the world needs. This is the external factor that many authors don’t consider and is so, so important. If you write an excellent book and have a decent platform that you then leverage to promote your book, chances are the book will do fine. It will sell moderately well, and both you and your publisher will be happy. To write a bestseller, though, often you have to say something unique that the world is ready to hear.”

Read the full article here: http://www.authormedia.com/little-known-secret-writing-bestselling-nonfiction-book/

And 5 More Tips…

  1. Build a website for your book. Here’s an affordable WordPress theme we like – there are others. If you’re not technically minded, you can find a freelancer on Upwork who can help you setup/edit and modify the theme for you.
  2. Build your platform. Writing your book is only half the battle. If you want any chance of having a bestseller, you need to have your platform in place, i.e. a group of fans ready to buy your book on launch day. Build your platform at least a year in advance, alongside writing your book.
  3. Ask experts to contribute. Approach experts and ask for quotations or extracts which you can include in your book. Involving other experts adds further credibility to your book and helps you reach their audience too.
  4. Include case studies. Bring your book to life with case studies and stories. Interview your subjects before hand and include the recording on your website to build your platform.
  5. Build buzz. Send samples of your book to influencers. Promote it on LinkedIn. Create a Facebook page. Offer your book free (the right way) to your target audience. Register as an expert on Help a Reporter.

Photo credit: gpoo via Foter.com / CC BY




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