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You probably know that if you build it there’s every possibility they won’t come. It’s not enough to rely on..
Chances are most of your customers are using at least one social media platform. How do you make connections on..
Have you tried Twitter and given up? Do you see it as a time-wasting distraction? We sympathise. Twitter can feel..
Chances are a significant proportion of your target audience use Twitter. Many experts swear by it but even if you’re..
To build your authority and boost your profile as an expert in your industry you need to be providing massive..
Statistics tell us that 8 out of 10 visitors of your blog assess its value six seconds after the page..
You’ve built up your email list but as time passes it has started to stagnate. Your members don’t respond to..
One of the essential content assets you need if you want to monetize your know-how is an online course. An..
Whether you’re writing a book, creating a course, creating video/webinar, a podcast or planning a live event – there is..
Setting up a Facebook Page is easy. The question is, what do you do to get the most out of your..
There are multiple stages in marketing and monetizing your know-how and each of those have multiple steps and actions to perform...
Why start a podcast? It’s a quick way to build an audience. If your content is good, it’s easy to market..
We are big believers in Facebook advertising to the extent that we no longer use Google Adwords. Why the shift? “Why..
Before committing time, energy and money turning your expertise into products, you’ll want to know if there is demand for..
Italian economist Vilfredo Pareto noticed that approximately 20% of the pea pods in his garden produced 80% of the peas...
Guest posts are a fantastic opportunity to broadcast your writing to a larger, brand new audience and to promote yourself..
A guest speaker gig can help you promote yourself and make you an important part of your industry. Some experts..
High-quality content is your ticket to building a successful blog to market and monetize your know-how but it’s not the whole..
The food truck business is one of the fastest growing industries due to its comparatively low-risk, low-cost startup profile. They’re..
Speaking gigs are a testament to your expertise in your chosen field. Landing a guest speaker spot at an industry..
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