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When you try to sell to everyone you run the risk of selling to no one. In order to promote..
Every expert you look up to started where you are. Every guru with a 100,000+ following started with none. It’s..
Your tribe is your legion of fans who support you; buy your products; tell others about you and who you..
If you’re a consultant looking to market and monetise your know-how, having an effective website presence is vital. It’s the..
Why do some restaurants succeed whilst others fail? What do successful restaurants do that their unsuccessful counterparts don’t? Even successful restaurateurs..
A social enterprise is a business whose primary goal is (i) to do social good, and (ii) to make money...
In Internet marketing, your customer email list is everything. Everything you do in this business is about growing your list. Your list..
Before committing time, energy and money turning your expertise into products, you’ll want to know if there is demand for..
Perfectionism is insecurity masquerading as standards. You resort to perfectionism because you don’t want others to judge your ability. By continually..
The best thing you can do for your business is to raise your prices. You worry you’ll lose clients. However,..
Note: before concerning yourself with reaching your target audience, you always need to validate your idea first – ignoring idea-validation..
It takes a similar amount of time and effort to write a bland, who-cares blog post as one that your..
Your personal brand is what gets you noticed and helps you monetize your know-how. Personal brands are powerful but they..
You have knowledge that can help others. You can make a lot of money packaging and selling it to others. It’s..
Freelancing is an increasingly popular way to make a living yet many freelancers (whilst knowledgeable about their craft) are making..
You may not have aspirations to be a copywriter but if you want to market and monetize your know-how, knowing..
Why do you need a personal brand? For the same reason washing powder is branded: to stand out from the..
One of the main attractions of monetizing your expertise is that it allows you greater personal freedom and the possibility to make..
One of the essential content assets you need if you want to monetize your know-how is an online course. An..
How do you know people will buy your product? Before you commit time, energy and resources creating an offer, how..
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