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The business of marketing and monetizing your know-how is one of building authority and credibility. One of the fastest ways..
Are you late to the party? Do you look at others in your field and wish you were where they..
Most experts who want to market and monetize their know-how make the mistake of creating products they think their audience..
You have knowledge that can help others. You can make a lot of money packaging and selling it to others. It’s..
Have you noticed how it’s often the smartest people who have the most self-doubt? Their thoughts prevent them answering their calling..
Here’s a simple way to plan out your course – use a mind map. A mind map is a way..
Before you invest time, money and effort building your product, you need to establish if there is sufficient demand for it...
When you’re trying to market and monetize your know-how, becoming famous in your chosen area goes far beyond vanity. In..
If you want to monetize your expertise you need to be specific about what you offer and to whom. It’s..
The greatest engine for marketing and monetizing your know-how is trust. It’s the end goal of all experts and influencers. The..
What’s stopping you? You’ve thought about it for weeks and months but you haven’t started writing that book, or launching..
A guest speaker gig can help you promote yourself and make you an important part of your industry. Some experts..
Are you putting in large amounts of time and effort with little to show for it? Busyness is not effectiveness...
Many successful information product businesses started off with a book. A book is today’s business card and it’s one of..
Whether you’re writing a book, creating a course, creating video/webinar, a podcast or planning a live event – there is..
Content marketing isn’t just for 600lb gorillas. In fact, quite the opposite: it’s the great leveller, allowing individual experts to..
John Lee Dumas is the founder of podcast, Entrepreneur on Fire. Starting from zero, with no contacts and a recording..
Writing a book is a significant undertaking and takes a lot of work. However, it’s an important milestone for any..
We are big believers in Facebook advertising to the extent that we no longer use Google Adwords. Why the shift? “Why..
Video is the arguably the best way to promote and sell your product. It has numerous advantages over traditional sales..
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