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Having a personal brand means having recognized core values; being memorable to customers for vital reasons; having authority and influence and..
Are you putting in large amounts of time and effort with little to show for it? Busyness is not effectiveness...
Why do some books storm to the top of the bestseller list whilst others languish undiscovered in self-publishing anonymity? According..
A platform is an established audience for your ideas and products. It’s where you build your brand and credibility; promote your..
Your tribe is your legion of fans who support you; buy your products; tell others about you and who you..
Many successful information product businesses started off with a book. A book is today’s business card and it’s one of..
Nothing sells like social proof. In fact, if you want to monetize your know-how there is a very simple formula: Promise..
Chances are a significant proportion of your target audience use Twitter. Many experts swear by it but even if you’re..
Perfectionism is insecurity masquerading as standards. You resort to perfectionism because you don’t want others to judge your ability. By continually..
Guest posts are a fantastic opportunity to broadcast your writing to a larger, brand new audience and to promote yourself..
Writing a book is a significant undertaking and takes a lot of work. However, it’s an important milestone for any..
When you’re trying to market and monetize your know-how, becoming famous in your chosen area goes far beyond vanity. In..
Information powers the Internet. Every day hundreds of millions of people are looking for answers: how to make more money; how..
Why reinvent the wheel? There are many compelling sales pages on the Internet that do a great job of capturing..
If you’re a consultant looking to market and monetise your know-how, having an effective website presence is vital. It’s the..
Have you tried Twitter and given up? Do you see it as a time-wasting distraction? We sympathise. Twitter can feel..
One of the most powerful ways to boost your profits is to increase the amount and frequency which your customers spend money..
John Lee Dumas is the founder of podcast, Entrepreneur on Fire. Starting from zero, with no contacts and a recording..
It’s a noisy world out there. The following takes place online every minute. How can you get noticed amongst all this..
You’re an expert with value to share. You’ve identified your audience. You may even have a product that helps your tribe...
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