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As you set out to try to achieve your goals, here are some useful attitudes and mindsets to help you..
You may have heard marketing experts advise you to use stories to sell your product or service. But what exactly..
Have you tried Twitter and given up? Do you see it as a time-wasting distraction? We sympathise. Twitter can feel..
Supermarkets do it; Amazon does it; experts should do it too – create sales and marketing promotions to maximise profitability...
Today’s Internet consumer is far more savvy with higher expectations. Never in the history of humankind have people been bombarded with..
Chances are a significant proportion of your target audience use Twitter. Many experts swear by it but even if you’re..
Social media marketing is valuable but it can easily become a time-suck. If you were to follow every piece of marketing..
To become an expert, nothing beats years of hard-won experience, graft and subject immersion. It would be foolish to suggest..
When you’re trying to monetize your expertise, one of the best business assets you can build is a subscription-based service,..
Kevin Kelly wrote a famous blog post stating that with just 1,000 fans in your corner you can make a living..
John Richardson and Hugh Gilmartin, authors of Wake Up and Smell the Profit, offer practical advice on running successful sandwich..
The reason you should be on Facebook is because of its unrivalled ability to target your market audience through its..
A guest speaker gig can help you promote yourself and make you an important part of your industry. Some experts..
Every expert you look up to started where you are. Every guru with a 100,000+ following started with none. It’s..
When you’re trying to market and monetize your know-how, becoming famous in your chosen area goes far beyond vanity. In..
Having a personal brand means having recognized core values; being memorable to customers for vital reasons; having authority and influence and..
Of course, everything worthwhile requires time to create initially. What we describe here are monetization channels which, after the initial investment..
So you want to market and monetize your know-how but there’s a problem: you hate your area of expertise. You..
High-quality content is your ticket to building a successful blog to market and monetize your know-how but it’s not the whole..
To build your authority and boost your profile as an expert in your industry you need to be providing massive..
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