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Social proof is the phenomenon that people are influenced and persuaded by what other people are doing. Barbara Corcoran has a nice..
Social media marketing is valuable but it can easily become a time-suck. If you were to follow every piece of marketing..
What could you accomplish with your life if you could overcome your fears? What dreams would you dare pursue? What..
What use is an email list – however large – if you cannot convert those names into paying customers? The..
What’s one of the best ways to succeed? Look at what everyone else is doing, then do something different. Why does..
Is perfectionism destroying your chances of success? Are you agonising over every perceived imperfection rather than getting your work out..
The best thing you can do for your business is to raise your prices. You worry you’ll lose clients. However,..
Supermarkets do it; Amazon does it; experts should do it too – create sales and marketing promotions to maximise profitability...
Your personal brand is what gets you noticed and helps you monetize your know-how. Personal brands are powerful but they..
Entrepreneurs are made, not born. They come from all walks of life, circumstances and skillsets. There is no secret: by modelling..
Kevin Kelly wrote a famous blog post stating that with just 1,000 fans in your corner you can make a living..
Authority means your target audience is more open to buying the products you create; prospective clients pay more to work..
You’ve written a great book that you know will help your target audience. The temptation is to think your work is..
When you set out to try something new, to do something you’ve never done before, failure is a real possibility...
Nothing sells like social proof. In fact, if you want to monetize your know-how there is a very simple formula: Promise..
So you’ve built an e-mail list of prospects and you have a product that can help them solve a problem..
Today’s Internet consumer is far more savvy with higher expectations. Never in the history of humankind have people been bombarded with..
Your big idea is a part of you. You invest your hopes and dreams in it. Perhaps this is the idea that..
Having a personal brand means having recognized core values; being memorable to customers for vital reasons; having authority and influence and..
To become an expert, nothing beats years of hard-won experience, graft and subject immersion. It would be foolish to suggest..
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