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What use is an email list – however large – if you cannot convert those names into paying customers? The..
Perfectionism is insecurity masquerading as standards. You resort to perfectionism because you don’t want others to judge your ability. By continually..
Supermarkets do it; Amazon does it; experts should do it too – create sales and marketing promotions to maximise profitability...
Have you tried Twitter and given up? Do you see it as a time-wasting distraction? We sympathise. Twitter can feel..
Whatever you’re trying to achieve in life, here are some general concepts that will serve you well and can form the..
Your personal brand is what gets you noticed and helps you monetize your know-how. Personal brands are powerful but they..
As you start a new year it’s natural to review your fees. Many freelancers first arrive at their rate by plucking..
Every expert you look up to started where you are. Every guru with a 100,000+ following started with none. It’s..
By coaching, we mean any form of teaching and support you provide your clients to help them achieve a desirable..
When you’re trying to monetize your expertise, one of the best business assets you can build is a subscription-based service,..
Writing emails that your recipients will read and respond to is a valuable skill. However, in a world that places..
There’s more content available online than ever before. Your target prospects’ attention has never been in so much demand by..
You’ve written a great book that you know will help your target audience. The temptation is to think your work is..
Kevin Kelly wrote a famous blog post stating that with just 1,000 fans in your corner you can make a living..
Of course, everything worthwhile requires time to create initially. What we describe here are monetization channels which, after the initial investment..
Here’s a simple way to transform your life in just a couple of weeks: start waking up at 5AM. If you love..
A platform is an established audience for your ideas and products. It’s where you build your brand and credibility; promote your..
If you’re not feeling uncomfortable every now and then, something’s wrong. Comfort is an open prison and when it’s your..
We are big believers in charging a healthy price for your product. It’s difficult to thrive in this business charging..
If you’ve ever tried to push a stationary car, you’ll know that the hardest part is the beginning, because of..
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