Summary: Success Or Your Money Back

Insight and inspiration for the uninitiated.


Success… Or Your Money Back is a journey into the fertile mind of a quirky and successful individual who has made a career of being a non-conformist. This book is an entertaining read and gives you some insight into a man who follows his heart, is not discouraged by “no” and always finishes what he starts. An easy read and packed full of wisdom and advice.

From the back cover

Inside you’ll find brand new, powerful and fast ways to get exactly what you want – and concrete techniques for success in your business or personal life.

Shed is so confident that these methods will work for you – as they have for him – that he’s able to make his astonishingly bold and exciting promise.

After reading this book, you’ll be inspired, energised and equipped for your future success… or your money back.


  1. Everyone is bluffing it. The difference between successful people and unsuccessful people is that successful people try things. You can never succeed in anything unless you give it a go. You are good enough to make things happen.
  2. Get used to hearing “no” and “it will never work”. You must keep believing in yourself – and your idea – and carry on.
  3. Ask yourself, “What’s the worst that can happen?” Can you survive it? If so, proceed towards your goal.
  4. If at first you don’t succeed, try and try again. But if you’ve tried many times without success, then you must change your strategy.
  5. Genius is 99% perspiration – but it doesn’t have to be your sweat. In fact, use as little of your perspiration as possible. Find experts to help you.
  6. Not knowing the right people should never be a reason not to start something. This is yet another excuse for not trying to make an idea come to life.
  7. You must bring your ideas to life. Not sure how? Even a big idea can be boiled down to its purest elements.
  8. Bring your idea to life in some way other than a thought in your head, and instantly it gains massive power.
  9. Break success down into its component parts. It’s all about deconstruction.
  10. Differentiate or die: get noticed then offer something different. What is everyone else doing in this situation?  In order to be noticed, once you know what everyone else is doing, you have to do something different.
  11. You have to backup style with substance.
  12. In order to be remarkable, you must get people to remark on what you’re doing.
  13. As a creator, you’re a complete one-off.  If you brought an idea to life and a hundred random people also bought that idea to life… Each finished version of the idea would be different and unique.
  14. It’s easy to deal with success.  It’s how you deal with problems or challenges that really show what sort of person you are… to yourself and to others.
  15. When it comes to marketing or promotion, be better, quicker, louder. If you have the best idea in the world, it won’t succeed unless people know about it.
  16. We are all going to die. There is not time like the present. You only have today – so start now. Find out what turns you on and follow your passion.
  17. Mistakes take you one step closer to your goal. If you’re making mistakes, you’re being successful. Make mistakes every day (just not the same ones).
  18. To build your confidence, set very low performance targets that are easily met. As you succeed, set larger goals.
  19. It’s good to “big yourself up”.
  20. Everyone feels the fear. What would a stronger, braver version of you do? Go for the impossible and sometimes you reach it.
  21. Avoid negative people when you’re trying to start something new. There are always many, many reasons other people can find for why an idea won’t work. All human achievement has come from an idea in someone’s head.
  22. Whenever you have an idea, write it down – it will give it life.
  23. Tell no one about your idea until you’ve brought it to life in some way. Your new idea needs protection and nourishment before you send it out into the world.
  24. Avoid rudeness, anger, jealousy. Don’t be irritating, pushy or annoying. Try your hardest not to make any disagreements personal. Nice guys can finish first.
  25. Imagine if you were being filmed 24 hours a day for a show. How would you behave if you knew the world was watching?
  26. You find out the true measure of someone when things are going badly. How you deal with problems will determine how successful you are.
  27. Do what you say you’re going to do. And if you’re not going to do it, don’t say it. Lying is destructive to personal and business relationships; and letting people down is a form of lying.
  28. Focus, Opportunities, Choices.
    • Pay attention to where you focus your thoughts and actions.
    • Seek out opportunities or create them. The more you prove yourself, the more opportunities will come your way.
    • Carefully consider your choices.
  29. Learn to tell stories.
  30. Roughly 33% of people will love what you do. Roughly 33% will hate what you do. Roughly 33% will not care what you do. It’s freeing to know this – you’ll never be able to please everyone – so just do what you want to and not worry about how people will react.
  31. If you view your life like an experiment, you’ll never fail.
  32. There are no barriers to stop you reaching billions of people. No one can tell you “no”. Who makes the rules?
  33. Knowledge is freely available. Creativity is the new power.
  34. Idea + Action = Adventure or Profit or Happiness.
  35. Always be looking for new opportunities. Be sensitive to people’s needs.
  36.  I may not believe I’m talented now… But I am going to push and learn until I am.
  37.  Making anything happen will mean you encounter hurdles.
  38.  All that matters is action. Action always provides results. We all just need to start something!

About the author

Sheridan “Shed” Simove is a performer, author, entrepreneur and motivational speaker on creativity and innovation. Harnessing a constant stream of ideas from his astonishingly active mind, Shed has learned to transform his unconventional concepts into lucrative new business ventures which form the basis of his completely unique stand-up routines and inspirational speeches.

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