9 Things to Do After You Publish Your Blog Post

High-quality content is your ticket to building a successful blog to market and monetize your know-how but it’s not the whole story. What you do after hitting “Publish” is all-important. Unfortunately, most experts pay little attention to the post-publishing sequence, hoping that their great content will “just be found”. It won’t. You need to be proactive and drive traffic to your site.

A checklist of actions to take after you publish a blog post

This checklist will help you get the most marketing juice out of your content. The tasks are quite low-level, i.e. you can easily train someone to do this for you. However you do it, make sure it gets done.

  1. Proofread. Typos and grammatical errors can hurt your brand. That’s not being old-fashioned, it’s a natural reaction. Would you use a lawyer who described himself as “proffesional” or a communication expert who misses words in a sentence? How you do one thing is how you do everything.
  2. How does your post look? Does it load correctly on all devices? Once your post goes live, check for any formatting errors clearly visible – links, decorative space, white space in the wrong places, etc. Are heading sizes consistent? Many blogging platforms, such as WordPress, give you an opportunity to preview your post before publishing, so take advantage of it. If your choice of theme is not behaving exactly as you want, e.g. spacing is broken in places, you can hire an expert on Upwork to fix it for a small fee.
  3. Add links to old posts. When proofreading your post, look for opportunities to link to other posts you’ve written. If you’re writing about how to record video, you may want to link to 10 ways to be a better video presenter (see what we did there?) For that reason, it is always possible to find a common link between your new post and one of your old ones, and you should link them together to generate more traffic and give people more chances to see your expertise.
  4. Queue or schedule. We’ve recently written about the importance of timing your tweets, and the same applies to blog posts. Manage your time in accordance with your primary target audience. That doesn’t mean that you have to stay up half the night in order to make sure that your post goes out at 6 am EST – many blogging platforms like Tumblr and WordPress let you schedule your posts for certain times, and Tumblr even lets you set up a queue of posts to be released during a certain time of the day.
  5. Tweet and retweet. WordPress, Tumblr and most others blogging platforms allow you to link your account to your Twitter account so that when you publish a blog post, a tweet with the link is posted from your account directly. While this makes things easier for you and saves time, crafting your own tweets around the subject of each post can truly help you increase your visibility on Twitter. In order to save space and characters, shorten your post URL with sites like bit.ly. Don’t be shy about asking people you know to retweet and don’t forget to thank them as soon as they do.
  6. Facebook. Similarly to Twitter, WordPress and Tumblr let you link your blog to Facebook to post automatically. We recommend, however, that you put a bit more strategy into it. Facebook tends to be more personal than Twitter, so add a little note when you post your link. For more detailed information on Facebook and blogging, we recommend that you read, The Blogger’s Guide to Facebook.
  7. Reply to comments. When people leave comments on your posts make sure you reply. Someone has taken the time to read your post and give you feedback – it’s rude to ignore this. Acknowledging comments is a great networking tool and a powerful way to build loyalty and engage with your audience. We don’t understand experts who ignore comments and questions – it’s the whole reason to do any of this! Sure, when you have a very large following it’s not always practical but, in the early days, you have no excuse. Encourage discussions and participate in them.
  8. Convert your posts to slides and videos. If you are truly invested in your blog and want your SEO levels to skyrocket, look beyond your website and consider converting posts to slides (to put on Slideshare) and put those slides in simple video to put on YouTube.
  9. Check your statistics. Don’t obsess over traffic analytics but take a look once a month. The statistics can show you which posts have the highest amount of traffic and you can figure out why that is and apply what you’ve learned to your future posts. For example, if your post of dealing with unreasonable customers attracted the most traffic from Twitter, it’s a good sign that it’s a topic that resonates with your following. Perhaps there is a product to be created and sold?

Takeaway points

  1. Present a professional image. Details matter.
  2. When your following is small, make sure you engage fully with your followers. This is the best time to build connections and fans who will follow you throughout your career.
  3. Post-publishing promotion is important but it can be monotonous and may not be the best use of your time. Outsource it if you need to.

Action steps

  1. Link your blog to your Twitter, Facebook and other social media platforms of your preference. There are WordPress plugins that can help you do this.
  2. Take a look at your statistics and choose a post that has generated most interest. Is there a product idea or a series of posts that you can create related to this topic?
  3. Consider joining a blogging network like Triberr which helps bloggers share each other’s content. It can also be a good way to grow your network of contacts.

Photo credit: Alexander Gounder via Flickr.com / CC BY 2.0

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