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17 Amazing Content Creation Ideas For Your Content Marketing Strategy

Content marketing isn’t just for 600lb gorillas. In fact, quite the opposite: it’s the great leveller, allowing individual experts to take on industry giants and win. Great content demonstrates your credibility, cements your reputation, builds your audience and – best of all – you can start immediately, where you are, with a zero budget.

Not sure where to begin? Here are three suggestions:

  1. Solve a problem. Better yet, solve a problem for an influencer.
  2. Tell helpful, engaging stories. Share your experiences.
  3. Give without expecting anything in return. Contribute. Not everything is a sales pitch.

Below we link to 17 more great suggestions from The Content Marketing Institute. From their article:


  1. Turn your email outbox into blog posts. Look for emails where you are answering popular questions from customers or salespeople.
  2. Turn every video your company has ever made into blog posts and embed the videos.
  3. Create an e-book with the influencers in your space covering a top challenge or future predictions.

Read the entire post at: http://contentmarketinginstitute.com/2015/05/content-marketing-tips/


Action steps

  1. Summarise something you’ve learned recently and share it on your site.
  2. Re-purpose content you may have and post it on Slideshare.
  3. Film a short how-to or answer common client questions and upload it to YouTube.

Photo credit: Risager via Foter.com / CC BY-SA




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