10+ Ways to Be a Better Video Presenter

If you’ve ever tried presenting on video you quickly find you fall into one of two camps: it’s either no big deal or it’s one of the most unpleasant, frustrating and unnatural things you’ve ever attempted. Why is appearing on video such a challenge to people?

10+ practical steps to be a better video presenter

  1. Marcus Krieg shares some great advice to improving your video confidence. Read the full post here: http://www.wirebuzz.com/look-more-confident-on-video/
  2. Believe in the value of your message. Remind yourself that your offer has the ability to solve your target audience’s most pressing problems. You are the hero of the hour. You can help the viewer and the viewer wants you to succeed. Everyone wins.
  3. Know your message before you start. hen your message is not clear or you’re not organised, it’s easy to ramble. Be clear. What do you want your audience to be able to do after watching your presentation?
  4. Project enthusiasm and energy. Talk as though you are excited to be presenting. Energy projects charisma and draws others into your message.
  5. Record yourself giving a talk. Film yourself in one take, no stopping. Watch it back. It will be horrible – don’t let that bother you. Identify one thing you can improve. Then repeat the process and concentrate on improving that one thing only. Keep doing this, targeting what you don’t like each time.
  6. Talk to an imaginary friend. Imagine your friend is sitting a few feet behind the camera and you’re trying to catch their attention. That’s the voice you should be using – friendly, clear and with slightly more energy than normal.
  7. Don’t rush. When you’re nervous you speak too quickly. Slow down. What seems painfully slow to you is a natural speed to your audiennce
  8. Stand still. When you’re nervous you will likely rock from one foot to the other, pace back-and-forth or over-gesticulate. A useful rule is: still bottom-half; animated top-half.
  9. Practice daily. Practice talking in a mirror. Talk to your cat. Talk to an imaginary audience. Keep a daily video journal for a few weeks – just to practice talking to a camera.
  10. Invest in a teleprompter. With experience, you can freestyle but to begin with there’s nothing wrong with keeping the training wheels on.

Takeaway points

  1. You are your worst critic. You are not as bad as you think. Don’t like the way you sound? That’s because you are use to hearing your voice from inside your head, not externally. Surprised by the way you look? That’s because you’re use to seeing the reflected version of yourself in the mirror. And however bad you think you are, you can improve.
  2. Practice, practice, practice. Keep practising until it begins to feel natural. Practise until you no longer focus on your appearance but concentrate on your message. With each practice, concentrate on one thing to improve.
  3. It’s important to master video presenting if you want to create products on the higher end of the price spectrum. Let that be your incentive to improve.

Action steps

  1. Record yourself talking about a subject you’re knowledgeable about. (By choosing to talk about a topic that comes naturally to you, you free yourself to concentrate on your delivery rather than the content).
  2. Practice talking to yourself! Kill two birds with one stone by structuring these self-talks as an information product: identify a problem; explain why the problem exists; present a step-by-step solution to the problem; tell the listener what step they should take next.
  3. If you can, show the recording to someone you trust. (To maintain control of the recording, show them in person rather than send them the file).

Have you a series of tips to help those who want to improve in this area? What worked for you? We look forward to hearing your stories, insights and ideas in the comments below.

Photo credit: IsaacAPPhotography via Foter.com / CC BY-ND

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